santa ana // Posts tagged as "santa ana"
Either/Or Media Teaches Blogging at UCI
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It’s official! Jennifer St. James, owner and creative director at Either/Or Media, has been hired to teach her favorite subject—blogging for businesses—at the UCI Extension Program in Spring 2012. The eight-week course will cover the ins and outs of business blogging, and at the end of the course, students will: Learn why blogging is so ...
Happy Birthday, Jorge Luis Borges!
The Google Doodle today celebrates the birthday of one of my favorite poets, and one of the most fun literary names to say. “Jorge Luis Borges” flows off the tongue so much better than “Shakespeare” or “Emily Dickinson”. Not that there’s anything wrong with their writing; far from it. One of my favorite works from ...
Oh Yes, Blogging IS Vital to Your Business!
It’s not a speculation or a hypothetical thought anymore—blogging is an incredibly useful tool for businesses. In the 2010 “The State of Inbound Marketing Survey”, Hubspot reported that 58% of companies claimed that their blogs helped them to gain leverage within their industry. Hubspot also reported that blogs have an average ROI of 600%! That ...
Google Agrees with EOM: Quality Website Content Matters!
You may have heard us mentioning here and there about how important having quality, well written web copy on a website is. No? Well, we only have been lamenting about it blog after blog! You may turn your head away and scoff and think that we promote quality copy only because it is our job ...
Michael E. Gerber: Business Wunderkind at (almost) 75!
I was introduced to Michael E. Gerber‘s work a few months ago by my good friend and colleague Sam Nelson, of Website Muscle. I read The E-Myth Revisited and was amazed—finally, here was the road map to running an effective, productive and profitable small business! Where had this been when I started Either/Or Media almost ...
Web Copy – What NOT To Do (continued!)
Welcome back to our “What Not to Do When Writing Web Content” series! Last time we discussed what we call “egotistical” copy—web content that boasts only what the company can do, its qualifications, principals and values. Basically, ineffective written content that bores readers and serves them no purpose in terms of what the company has ...
Web Copy – What NOT To Do!
Did we mention that web copy is crucial to the success of your website? Well-written, effective copy flags down search engines, engages audiences and overall makes a website read and look better. Poorly written content can actually diminish the credibility of a website and drive away readers and potential customers! Either/Or Media has been emphasizing ...
Good Website Content Matters
So you’ve got a visually alluring and functioning website with a solid structure, filled with pretty graphics and of course some paragraphs describing your business, carelessly thrown around on random pages. That is all you need to grab your audience’s attention, right? Wrong. Written content has a lot of impact on the quality of a ...
Death of Blogging? Not yet!
We’ve said it before and we will stand by it with conviction: Keeping a blog is a great way to strategically market your business and work. We were shocked to read a recent online Forbes article that proclaimed the death of blogging. What? Say it ain’t so! We don’t believe it, and you shouldn’t either. ...
Why Is Website Architecture So Important?
First of all, what *is* website architecture? It’s basically a visual representation of a website, like a map. It’s the ideal, and frankly the only, way to organize a website before starting development. It’s been my experience that many web designers lean too much on the client for this vital step. Take, for instance, my ...
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