laguna beach // Posts tagged as "laguna beach"
What’s the ROI on Blogging?
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Many people in businesses today still think in the traditional sales and marketing terms when it comes to social media. They think that if we post a few blogs, tweet once a week and create a business Facebook page, the phone will start ringing off the hook, like a newspaper ad. It’s not quite like ...
Great Uses for QR Codes
I don’t know why it occurred to me in the middle of the night, but it did. And in the middle of the night, it seemed like the BEST IDEA IN THE WORLD. Now, in the light of day, it’s still a good idea, but not so good I needed to lose sleep over it. ...
Either/Or Media Introduces Resume-Writing Services!
Over the last six months, Either/Or Media has been getting quite a few requests from people who have been negatively affected by the economic downturn. Layoffs, staff cutbacks, budget issues—it’s pretty dire for a lot of people out there who are just trying to make a living and be productive members of society. We’ve been ...
Branding Is Not Just a Logo, It’s You
I just had to post this. I have removed the person’s name to protect their guilt, but it’s too much of a good example not to post. Or rather, it’s a good example of the worst way to introduce yourself professionally to someone. This text is copied and pasted directly from an email sent to ...
Happy Birthday, Jorge Luis Borges!
The Google Doodle today celebrates the birthday of one of my favorite poets, and one of the most fun literary names to say. “Jorge Luis Borges” flows off the tongue so much better than “Shakespeare” or “Emily Dickinson”. Not that there’s anything wrong with their writing; far from it. One of my favorite works from ...
LinkedIn Pulled a Facebook
And by that, yes, we mean privacy issues. And we had to find out about this problem—get this—via our LinkedIn Today weekly email that featured an article on Yahoo! about the situation! This is important information, folks, so read carefully. Do you want your face and name to be used to promote brands–without your permission? ...
Oh Yes, Blogging IS Vital to Your Business!
It’s not a speculation or a hypothetical thought anymore—blogging is an incredibly useful tool for businesses. In the 2010 “The State of Inbound Marketing Survey”, Hubspot reported that 58% of companies claimed that their blogs helped them to gain leverage within their industry. Hubspot also reported that blogs have an average ROI of 600%! That ...
Good Writing Matters
In case you haven’t noticed, Either/Or Media is big on good writing. The written word is the key component to any company’s marketing strategy. But why, then, are there so many companies out there using such atrocious writing for their website, marketing collateral and sales materials? No one likes bad writing. In fact, bad writing ...
Either/Or Media Offers Blogging Consulting Services
This week Either/Or Media announces that we will be offering consulting services! We realized that so many of our potential clients ask the same questions, and although it’s nice to talk over the phone, we realized that it would help a lot of people if we could actually sit down with them to answer them. ...
Michael E. Gerber: Business Wunderkind at (almost) 75!
I was introduced to Michael E. Gerber‘s work a few months ago by my good friend and colleague Sam Nelson, of Website Muscle. I read The E-Myth Revisited and was amazed—finally, here was the road map to running an effective, productive and profitable small business! Where had this been when I started Either/Or Media almost ...
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