irvine // Posts tagged as "irvine"
Oh Yes, Blogging IS Vital to Your Business!
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It’s not a speculation or a hypothetical thought anymore—blogging is an incredibly useful tool for businesses. In the 2010 “The State of Inbound Marketing Survey”, Hubspot reported that 58% of companies claimed that their blogs helped them to gain leverage within their industry. Hubspot also reported that blogs have an average ROI of 600%! That ...
Either/Or Media Offers Blogging Consulting Services
This week Either/Or Media announces that we will be offering consulting services! We realized that so many of our potential clients ask the same questions, and although it’s nice to talk over the phone, we realized that it would help a lot of people if we could actually sit down with them to answer them. ...
Michael E. Gerber: Business Wunderkind at (almost) 75!
I was introduced to Michael E. Gerber‘s work a few months ago by my good friend and colleague Sam Nelson, of Website Muscle. I read The E-Myth Revisited and was amazed—finally, here was the road map to running an effective, productive and profitable small business! Where had this been when I started Either/Or Media almost ...
Web Copy – What NOT To Do (continued!)
Welcome back to our “What Not to Do When Writing Web Content” series! Last time we discussed what we call “egotistical” copy—web content that boasts only what the company can do, its qualifications, principals and values. Basically, ineffective written content that bores readers and serves them no purpose in terms of what the company has ...
Web Copy – What NOT To Do!
Did we mention that web copy is crucial to the success of your website? Well-written, effective copy flags down search engines, engages audiences and overall makes a website read and look better. Poorly written content can actually diminish the credibility of a website and drive away readers and potential customers! Either/Or Media has been emphasizing ...
Good Website Content Matters
So you’ve got a visually alluring and functioning website with a solid structure, filled with pretty graphics and of course some paragraphs describing your business, carelessly thrown around on random pages. That is all you need to grab your audience’s attention, right? Wrong. Written content has a lot of impact on the quality of a ...
Death of Blogging? Not yet!
We’ve said it before and we will stand by it with conviction: Keeping a blog is a great way to strategically market your business and work. We were shocked to read a recent online Forbes article that proclaimed the death of blogging. What? Say it ain’t so! We don’t believe it, and you shouldn’t either. ...
Why Is Website Architecture So Important?
First of all, what *is* website architecture? It’s basically a visual representation of a website, like a map. It’s the ideal, and frankly the only, way to organize a website before starting development. It’s been my experience that many web designers lean too much on the client for this vital step. Take, for instance, my ...
What's the Difference Between Tags and Keywords in a Blog?
I feel compelled, frankly, to write about this. I had a very interesting situation with a client this week—a client who shall remain nameless to protect the client-provider relationship—that was somewhat disturbing. I do feel that clients hire us for our expertise, just as I would hire a plumber or business coach based on their ...
Top Three Reasons to Blog for Marketing Purposes
When we first start talking to clients about blogging, some look confused—and it’s understandable. Most people have the idea in their heads that a blog is a person’s running commentary about the cute thing their kids/dog/significant other did that day, fashion advice or recipes they’ve perfected in their own kitchen. And all of these ARE ...
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