does my company need a blog // Posts tagged as "does my company need a blog"
What’s the ROI on Blogging?
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Many people in businesses today still think in the traditional sales and marketing terms when it comes to social media. They think that if we post a few blogs, tweet once a week and create a business Facebook page, the phone will start ringing off the hook, like a newspaper ad. It’s not quite like ...
What’s the ROI on Blogging?
This is one we’ll have to answer with an example, as a company shouldn’t be looking at any form of social media in the same terms as “old-school” marketing campaigns. Think of all social media as part of your branding, or your online presence. You want to be able to control most, if not all, ...
Is Blogging Better For Your Website Than SEO?
We’ll start off by saying that we don’t know everything about SEO, and we know there definitely is some value to it. But if you’re going to spend money every month to promote online marketing and keep your website relevant, you should consider choosing blogging over SEO. Why? There are four main reasons: 1. Flexibility: ...
Either/Or Media Teaches Blogging at UCI
It’s official! Jennifer St. James, owner and creative director at Either/Or Media, has been hired to teach her favorite subject—blogging for businesses—at the UCI Extension Program in Spring 2012. The eight-week course will cover the ins and outs of business blogging, and at the end of the course, students will: Learn why blogging is so ...
Happy Birthday, Jorge Luis Borges!
The Google Doodle today celebrates the birthday of one of my favorite poets, and one of the most fun literary names to say. “Jorge Luis Borges” flows off the tongue so much better than “Shakespeare” or “Emily Dickinson”. Not that there’s anything wrong with their writing; far from it. One of my favorite works from ...
Oh Yes, Blogging IS Vital to Your Business!
It’s not a speculation or a hypothetical thought anymore—blogging is an incredibly useful tool for businesses. In the 2010 “The State of Inbound Marketing Survey”, Hubspot reported that 58% of companies claimed that their blogs helped them to gain leverage within their industry. Hubspot also reported that blogs have an average ROI of 600%! That ...
Good Writing Matters
In case you haven’t noticed, Either/Or Media is big on good writing. The written word is the key component to any company’s marketing strategy. But why, then, are there so many companies out there using such atrocious writing for their website, marketing collateral and sales materials? No one likes bad writing. In fact, bad writing ...
Either/Or Media Offers Blogging Consulting Services
This week Either/Or Media announces that we will be offering consulting services! We realized that so many of our potential clients ask the same questions, and although it’s nice to talk over the phone, we realized that it would help a lot of people if we could actually sit down with them to answer them. ...
Web Copy – What NOT To Do (continued!)
Welcome back to our “What Not to Do When Writing Web Content” series! Last time we discussed what we call “egotistical” copy—web content that boasts only what the company can do, its qualifications, principals and values. Basically, ineffective written content that bores readers and serves them no purpose in terms of what the company has ...
Web Copy – What NOT To Do!
Did we mention that web copy is crucial to the success of your website? Well-written, effective copy flags down search engines, engages audiences and overall makes a website read and look better. Poorly written content can actually diminish the credibility of a website and drive away readers and potential customers! Either/Or Media has been emphasizing ...
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