costa mesa // Posts tagged as "costa mesa"
Happy Birthday, Jorge Luis Borges!
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The Google Doodle today celebrates the birthday of one of my favorite poets, and one of the most fun literary names to say. “Jorge Luis Borges” flows off the tongue so much better than “Shakespeare” or “Emily Dickinson”. Not that there’s anything wrong with their writing; far from it. One of my favorite works from ...
LinkedIn Pulled a Facebook
And by that, yes, we mean privacy issues. And we had to find out about this problem—get this—via our LinkedIn Today weekly email that featured an article on Yahoo! about the situation! This is important information, folks, so read carefully. Do you want your face and name to be used to promote brands–without your permission? ...
Oh Yes, Blogging IS Vital to Your Business!
It’s not a speculation or a hypothetical thought anymore—blogging is an incredibly useful tool for businesses. In the 2010 “The State of Inbound Marketing Survey”, Hubspot reported that 58% of companies claimed that their blogs helped them to gain leverage within their industry. Hubspot also reported that blogs have an average ROI of 600%! That ...
Does Bad Spelling Affect Your Bottom Line?
In a word: yes. How so, you may ask? How could a few mistakes in spelling on my website really matter? First of all, let me ask you this: would you hand out a business card that had a word spelled wrong on it? What if it was your email address? Your potential contacts and ...
EOM’s Top Three Email Marketing Tips
Too often we see companies tackle their email marketing from the wrong angle. The common misconception is that the ultimate goal of email marketing is to obtain as many emails as possible from customers in order to expand the database and to continue targeting to these same people. People have become so deluded in this ...
Good Writing Matters
In case you haven’t noticed, Either/Or Media is big on good writing. The written word is the key component to any company’s marketing strategy. But why, then, are there so many companies out there using such atrocious writing for their website, marketing collateral and sales materials? No one likes bad writing. In fact, bad writing ...
Either/Or Media Offers Blogging Consulting Services
This week Either/Or Media announces that we will be offering consulting services! We realized that so many of our potential clients ask the same questions, and although it’s nice to talk over the phone, we realized that it would help a lot of people if we could actually sit down with them to answer them. ...
Google Agrees with EOM: Quality Website Content Matters!
You may have heard us mentioning here and there about how important having quality, well written web copy on a website is. No? Well, we only have been lamenting about it blog after blog! You may turn your head away and scoff and think that we promote quality copy only because it is our job ...
Secrets to a Successful Small Business
As a small business ourselves, Either/Or Media relishes in helping other fellow small business owners thrive and flourish, especially in today’s economy. The common misconception is that too often we see small businesses tanking and going under as early as in their first year of launching. However, the truth is that small businesses are on ...
Michael E. Gerber: Business Wunderkind at (almost) 75!
I was introduced to Michael E. Gerber‘s work a few months ago by my good friend and colleague Sam Nelson, of Website Muscle. I read The E-Myth Revisited and was amazed—finally, here was the road map to running an effective, productive and profitable small business! Where had this been when I started Either/Or Media almost ...
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