copywriting // Posts tagged as "copywriting"
Great Uses for QR Codes
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I don’t know why it occurred to me in the middle of the night, but it did. And in the middle of the night, it seemed like the BEST IDEA IN THE WORLD. Now, in the light of day, it’s still a good idea, but not so good I needed to lose sleep over it. ...
Either/Or Media Introduces Resume-Writing Services!
Over the last six months, Either/Or Media has been getting quite a few requests from people who have been negatively affected by the economic downturn. Layoffs, staff cutbacks, budget issues—it’s pretty dire for a lot of people out there who are just trying to make a living and be productive members of society. We’ve been ...
Branding Is Not Just a Logo, It’s You
I just had to post this. I have removed the person’s name to protect their guilt, but it’s too much of a good example not to post. Or rather, it’s a good example of the worst way to introduce yourself professionally to someone. This text is copied and pasted directly from an email sent to ...
Does Good Writing Really Matter?
Let’s think about this for a minute…what do you actually do at your computer all day? Even if we make the obvious joke that you’re updating your status on Facebook, what are you doing? That keyboard does not hit its own keys. Yes, you’ve guessed it—you’re writing. So, even if what you’re writing isn’t the ...
Happy Birthday, Jorge Luis Borges!
The Google Doodle today celebrates the birthday of one of my favorite poets, and one of the most fun literary names to say. “Jorge Luis Borges” flows off the tongue so much better than “Shakespeare” or “Emily Dickinson”. Not that there’s anything wrong with their writing; far from it. One of my favorite works from ...
LinkedIn Pulled a Facebook
And by that, yes, we mean privacy issues. And we had to find out about this problem—get this—via our LinkedIn Today weekly email that featured an article on Yahoo! about the situation! This is important information, folks, so read carefully. Do you want your face and name to be used to promote brands–without your permission? ...
Oh Yes, Blogging IS Vital to Your Business!
It’s not a speculation or a hypothetical thought anymore—blogging is an incredibly useful tool for businesses. In the 2010 “The State of Inbound Marketing Survey”, Hubspot reported that 58% of companies claimed that their blogs helped them to gain leverage within their industry. Hubspot also reported that blogs have an average ROI of 600%! That ...
Does Bad Spelling Affect Your Bottom Line?
In a word: yes. How so, you may ask? How could a few mistakes in spelling on my website really matter? First of all, let me ask you this: would you hand out a business card that had a word spelled wrong on it? What if it was your email address? Your potential contacts and ...
EOM’s Top Three Email Marketing Tips
Too often we see companies tackle their email marketing from the wrong angle. The common misconception is that the ultimate goal of email marketing is to obtain as many emails as possible from customers in order to expand the database and to continue targeting to these same people. People have become so deluded in this ...
Good Writing Matters
In case you haven’t noticed, Either/Or Media is big on good writing. The written word is the key component to any company’s marketing strategy. But why, then, are there so many companies out there using such atrocious writing for their website, marketing collateral and sales materials? No one likes bad writing. In fact, bad writing ...
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