copywriter // Posts tagged as "copywriter"
How Do You Know When You Need a Professional Copywriter?
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Of course, my answer would be “If you need to ask, that means you’re very likely to need one now.” In today’s world, everyone and everything is jostling for your attention, whether it’s old-school techniques or new-fangled technology. Even our tried and true media is changing. Have you noticed, if you have TiVo or another ...
Branding Is Not Just a Logo, It’s You
I just had to post this. I have removed the person’s name to protect their guilt, but it’s too much of a good example not to post. Or rather, it’s a good example of the worst way to introduce yourself professionally to someone. This text is copied and pasted directly from an email sent to ...
What’s the ROI on Blogging?
This is one we’ll have to answer with an example, as a company shouldn’t be looking at any form of social media in the same terms as “old-school” marketing campaigns. Think of all social media as part of your branding, or your online presence. You want to be able to control most, if not all, ...
Does Good Writing Really Matter?
Let’s think about this for a minute…what do you actually do at your computer all day? Even if we make the obvious joke that you’re updating your status on Facebook, what are you doing? That keyboard does not hit its own keys. Yes, you’ve guessed it—you’re writing. So, even if what you’re writing isn’t the ...
Happy Birthday, Jorge Luis Borges!
The Google Doodle today celebrates the birthday of one of my favorite poets, and one of the most fun literary names to say. “Jorge Luis Borges” flows off the tongue so much better than “Shakespeare” or “Emily Dickinson”. Not that there’s anything wrong with their writing; far from it. One of my favorite works from ...
LinkedIn Pulled a Facebook
And by that, yes, we mean privacy issues. And we had to find out about this problem—get this—via our LinkedIn Today weekly email that featured an article on Yahoo! about the situation! This is important information, folks, so read carefully. Do you want your face and name to be used to promote brands–without your permission? ...
Does Bad Spelling Affect Your Bottom Line?
In a word: yes. How so, you may ask? How could a few mistakes in spelling on my website really matter? First of all, let me ask you this: would you hand out a business card that had a word spelled wrong on it? What if it was your email address? Your potential contacts and ...
EOM’s Top Three Email Marketing Tips
Too often we see companies tackle their email marketing from the wrong angle. The common misconception is that the ultimate goal of email marketing is to obtain as many emails as possible from customers in order to expand the database and to continue targeting to these same people. People have become so deluded in this ...
Good Writing Matters
In case you haven’t noticed, Either/Or Media is big on good writing. The written word is the key component to any company’s marketing strategy. But why, then, are there so many companies out there using such atrocious writing for their website, marketing collateral and sales materials? No one likes bad writing. In fact, bad writing ...
Google Agrees with EOM: Quality Website Content Matters!
You may have heard us mentioning here and there about how important having quality, well written web copy on a website is. No? Well, we only have been lamenting about it blog after blog! You may turn your head away and scoff and think that we promote quality copy only because it is our job ...
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