business writing // Posts tagged as "business writing"
Good Website Content Matters
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So you’ve got a visually alluring and functioning website with a solid structure, filled with pretty graphics and of course some paragraphs describing your business, carelessly thrown around on random pages. That is all you need to grab your audience’s attention, right? Wrong. Written content has a lot of impact on the quality of a ...
Google, JC Penney and Black-Hat Search Engine Optimization
There was a fascinating article last month in the New York Times’ Business section (thanks to my friend and colleague Julie Du Brow for pointing it out) that discussed “black hat” vs “white hat” search engine optimization, singling out JC Penney and BMW as two companies who have employed some underhanded tactics. A lot of ...
Ready to Blog? Get Started With These Tips!
Have we finally convinced you that a blog for your business is an absolute necessity? Great! Let’s get started, then. Blogging for your business, however, can’t just be another online journal where you can simply allow your stream of consciousness to flow freely without any censor. In fact, blogging is much more than that– it’s ...
Why Is Website Architecture So Important?
First of all, what *is* website architecture? It’s basically a visual representation of a website, like a map. It’s the ideal, and frankly the only, way to organize a website before starting development. It’s been my experience that many web designers lean too much on the client for this vital step. Take, for instance, my ...
"Why Can't I Get a Hold of My Web Designer?"
Sadly, this is something I hear all the time. As a matter of fact, Either/Or Media just gained a new client this morning because of this. Part of this problem comes from the fact that a lot of web designers are “fly by night”, creating websites on the sly from their 9-5 jobs. Soon, they ...
What's the Difference Between Tags and Keywords in a Blog?
I feel compelled, frankly, to write about this. I had a very interesting situation with a client this week—a client who shall remain nameless to protect the client-provider relationship—that was somewhat disturbing. I do feel that clients hire us for our expertise, just as I would hire a plumber or business coach based on their ...
Top Three Reasons to Blog for Marketing Purposes
When we first start talking to clients about blogging, some look confused—and it’s understandable. Most people have the idea in their heads that a blog is a person’s running commentary about the cute thing their kids/dog/significant other did that day, fashion advice or recipes they’ve perfected in their own kitchen. And all of these ARE ...
Apostrophes: They're not that hard, people.
I guess I’m one of a few who has actually read Eats, Shoots and Leaves by the extremely talented Lynne Truss, although I seem to remember that it was a best seller. But tell me, do people honestly get that confused by apostrophes? I must admit that even I get confused once in a while ...
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