anaheim // Posts tagged as "anaheim"
Happy Birthday, Jorge Luis Borges!
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The Google Doodle today celebrates the birthday of one of my favorite poets, and one of the most fun literary names to say. “Jorge Luis Borges” flows off the tongue so much better than “Shakespeare” or “Emily Dickinson”. Not that there’s anything wrong with their writing; far from it. One of my favorite works from ...
Does Bad Spelling Affect Your Bottom Line?
In a word: yes. How so, you may ask? How could a few mistakes in spelling on my website really matter? First of all, let me ask you this: would you hand out a business card that had a word spelled wrong on it? What if it was your email address? Your potential contacts and ...
EOM’s Top Three Email Marketing Tips
Too often we see companies tackle their email marketing from the wrong angle. The common misconception is that the ultimate goal of email marketing is to obtain as many emails as possible from customers in order to expand the database and to continue targeting to these same people. People have become so deluded in this ...
Good Writing Matters
In case you haven’t noticed, Either/Or Media is big on good writing. The written word is the key component to any company’s marketing strategy. But why, then, are there so many companies out there using such atrocious writing for their website, marketing collateral and sales materials? No one likes bad writing. In fact, bad writing ...
Either/Or Media Offers Blogging Consulting Services
This week Either/Or Media announces that we will be offering consulting services! We realized that so many of our potential clients ask the same questions, and although it’s nice to talk over the phone, we realized that it would help a lot of people if we could actually sit down with them to answer them. ...
Google Agrees with EOM: Quality Website Content Matters!
You may have heard us mentioning here and there about how important having quality, well written web copy on a website is. No? Well, we only have been lamenting about it blog after blog! You may turn your head away and scoff and think that we promote quality copy only because it is our job ...
Michael E. Gerber: Business Wunderkind at (almost) 75!
I was introduced to Michael E. Gerber‘s work a few months ago by my good friend and colleague Sam Nelson, of Website Muscle. I read The E-Myth Revisited and was amazed—finally, here was the road map to running an effective, productive and profitable small business! Where had this been when I started Either/Or Media almost ...
Web Copy – What NOT To Do (continued!)
Welcome back to our “What Not to Do When Writing Web Content” series! Last time we discussed what we call “egotistical” copy—web content that boasts only what the company can do, its qualifications, principals and values. Basically, ineffective written content that bores readers and serves them no purpose in terms of what the company has ...
Web Copy – What NOT To Do!
Did we mention that web copy is crucial to the success of your website? Well-written, effective copy flags down search engines, engages audiences and overall makes a website read and look better. Poorly written content can actually diminish the credibility of a website and drive away readers and potential customers! Either/Or Media has been emphasizing ...
Good Website Content Matters
So you’ve got a visually alluring and functioning website with a solid structure, filled with pretty graphics and of course some paragraphs describing your business, carelessly thrown around on random pages. That is all you need to grab your audience’s attention, right? Wrong. Written content has a lot of impact on the quality of a ...
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