What's the Difference Between Tags and Keywords in a Blog?
I feel compelled, frankly, to write about this. I had a very interesting situation with a client this week—a client who shall remain nameless to protect the client-provider relationship—that was somewhat disturbing. I do feel that clients hire us for our expertise, just as I would hire a plumber or business coach based on their ...
Top Three Reasons to Blog for Marketing Purposes
When we first start talking to clients about blogging, some look confused—and it’s understandable. Most people have the idea in their heads that a blog is a person’s running commentary about the cute thing their kids/dog/significant other did that day, fashion advice or recipes they’ve perfected in their own kitchen. And all of these ARE ...
Apostrophes: They're not that hard, people.
I guess I’m one of a few who has actually read Eats, Shoots and Leaves by the extremely talented Lynne Truss, although I seem to remember that it was a best seller. But tell me, do people honestly get that confused by apostrophes? I must admit that even I get confused once in a while ...
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