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Does Business Writing Have to Be Serious?
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Comedy is a very subjective topic. Some people think Daniel Tosh is hilarious, others think he’s gone too far. Some like that comedian who uses the ventriloquist dolls; others, like this writer in particular, find it unpleasant, freaky and far from amusing. Lately, I’ve been seeing some amusing, well-written content, both in print and online, ...
The Secret to a Great Introduction
I admit it: I’m a snob when it comes to spelling, grammar and punctuation. As our resident fashion expert, Marcia Zigler asserts—what you wear communicates a great deal to the viewer. Think of your business writing as an introduction. If you are making an introduction online, in an email or even in a written letter, the ...
How Do You Know When You Need a Professional Copywriter?
Of course, my answer would be “If you need to ask, that means you’re very likely to need one now.” In today’s world, everyone and everything is jostling for your attention, whether it’s old-school techniques or new-fangled technology. Even our tried and true media is changing. Have you noticed, if you have TiVo or another ...
Branding Is Not Just a Logo, It’s You
I just had to post this. I have removed the person’s name to protect their guilt, but it’s too much of a good example not to post. Or rather, it’s a good example of the worst way to introduce yourself professionally to someone. This text is copied and pasted directly from an email sent to my ...
What’s the ROI on Blogging?
This is one we’ll have to answer with an example, as a company shouldn’t be looking at any form of social media in the same terms as “old-school” marketing campaigns. Think of all social media as part of your branding, or your online presence. You want to be able to control most, if not all, ...
Does Good Writing Really Matter?
Let’s think about this for a minute…what do you actually do at your computer all day? Even if we make the obvious joke that you’re updating your status on Facebook, what are you doing? That keyboard does not hit its own keys. Yes, you’ve guessed it—you’re writing. So, even if what you’re writing isn’t the next ...
Oh Yes, Blogging IS Vital to Your Business!
It’s not a speculation or a hypothetical thought anymore—blogging is an incredibly useful tool for businesses. In the 2010 “The State of Inbound Marketing Survey”, Hubspot reported that 58% of companies claimed that their blogs helped them to gain leverage within their industry. Hubspot also reported that blogs have an average ROI of 600%! That ...
Does Bad Spelling Affect Your Bottom Line?
In a word: yes. How so, you may ask? How could a few mistakes in spelling on my website really matter? First of all, let me ask you this: would you hand out a business card that had a word spelled wrong on it? What if it was your email address? Your potential contacts and clients ...
Google Agrees with EOM: Quality Website Content Matters!
You may have heard us mentioning here and there about how important having quality, well written web copy on a website is. No? Well, we only have been lamenting about it blog after blog! You may turn your head away and scoff and think that we promote quality copy only because it is our job ...
Secrets to a Successful Small Business
As a small business ourselves, Either/Or Media relishes in helping other fellow small business owners thrive and flourish, especially in today’s economy. The common misconception is that too often we see small businesses tanking and going under as early as in their first year of launching. However, the truth is that small businesses are on ...
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