Blog Writing // Browsing posts in Blog Writing
Google, JC Penney and Black-Hat Search Engine Optimization
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There was a fascinating article last month in the New York Times’ Business section (thanks to my friend and colleague Julie Du Brow for pointing it out) that discussed “black hat” vs “white hat” search engine optimization, singling out JC Penney and BMW as two companies who have employed some underhanded tactics. A lot of ...
Ready to Blog? Get Started With These Tips!
Have we finally convinced you that a blog for your business is an absolute necessity? Great! Let’s get started, then. Blogging for your business, however, can’t just be another online journal where you can simply allow your stream of consciousness to flow freely without any censor. In fact, blogging is much more than that– it’s ...
Death of Blogging? Not yet!
We’ve said it before and we will stand by it with conviction: Keeping a blog is a great way to strategically market your business and work. We were shocked to read a recent online Forbes article that proclaimed the death of blogging. What? Say it ain’t so! We don’t believe it, and you shouldn’t either. ...
What's the Difference Between Tags and Keywords in a Blog?
I feel compelled, frankly, to write about this. I had a very interesting situation with a client this week—a client who shall remain nameless to protect the client-provider relationship—that was somewhat disturbing. I do feel that clients hire us for our expertise, just as I would hire a plumber or business coach based on their ...
Top Three Reasons to Blog for Marketing Purposes
When we first start talking to clients about blogging, some look confused—and it’s understandable. Most people have the idea in their heads that a blog is a person’s running commentary about the cute thing their kids/dog/significant other did that day, fashion advice or recipes they’ve perfected in their own kitchen. And all of these ARE ...
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