Blog Writing // Browsing posts in Blog Writing
The Secret to a Great Introduction
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I admit it: I’m a snob when it comes to spelling, grammar and punctuation. As our resident fashion expert, Marcia Zigler asserts—what you wear communicates a great deal to the viewer. Think of your business writing as an introduction. If you are making an introduction online, in an email or even in a written letter, the ...
How Do You Know When You Need a Professional Copywriter?
Of course, my answer would be “If you need to ask, that means you’re very likely to need one now.” In today’s world, everyone and everything is jostling for your attention, whether it’s old-school techniques or new-fangled technology. Even our tried and true media is changing. Have you noticed, if you have TiVo or another ...
What’s the ROI on Blogging?
This is one we’ll have to answer with an example, as a company shouldn’t be looking at any form of social media in the same terms as “old-school” marketing campaigns. Think of all social media as part of your branding, or your online presence. You want to be able to control most, if not all, ...
Is Blogging Better For Your Website Than SEO?
We’ll start off by saying that we don’t know everything about SEO, and we know there definitely is some value to it. But if you’re going to spend money every month to promote online marketing and keep your website relevant, you should consider choosing blogging over SEO. Why? There are four main reasons: 1. Flexibility: SEO for ...
Either/Or Media Teaches Blogging at UCI
It’s official! Jennifer St. James, owner and creative director at Either/Or Media, has been hired to teach her favorite subject—blogging for businesses—at the UCI Extension Program in Spring 2012. The eight-week course will cover the ins and outs of business blogging, and at the end of the course, students will: Learn why blogging is so important to ...
Oh Yes, Blogging IS Vital to Your Business!
It’s not a speculation or a hypothetical thought anymore—blogging is an incredibly useful tool for businesses. In the 2010 “The State of Inbound Marketing Survey”, Hubspot reported that 58% of companies claimed that their blogs helped them to gain leverage within their industry. Hubspot also reported that blogs have an average ROI of 600%! That ...
Secrets to a Successful Small Business
As a small business ourselves, Either/Or Media relishes in helping other fellow small business owners thrive and flourish, especially in today’s economy. The common misconception is that too often we see small businesses tanking and going under as early as in their first year of launching. However, the truth is that small businesses are on ...
Limited time offer on blogging services!
Thanks to our friend Vak Sambath of Pageables.com, Either/Or Media is offering a special price on their blogging services. Our once-a-week blogging service is usually $650 a month, but now we’re offering it for just $599. The best part about this deal is that you can lock it in for 12 months if you like, giving ...
Google, JC Penney and Black-Hat Search Engine Optimization
There was a fascinating article last month in the New York Times’ Business section (thanks to my friend and colleague Julie Du Brow for pointing it out) that discussed “black hat” vs “white hat” search engine optimization, singling out JC Penney and BMW as two companies who have employed some underhanded tactics. A lot of my ...
Ready to Blog? Get Started With These Tips!
Have we finally convinced you that a blog for your business is an absolute necessity? Great! Let’s get started, then. Blogging for your business, however, can’t just be another online journal where you can simply allow your stream of consciousness to flow freely without any censor. In fact, blogging is much more than that– it’s ...
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