Chau // Posts published by Chau
EOM’s Top Three Email Marketing Tips
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Too often we see companies tackle their email marketing from the wrong angle. The common misconception is that the ultimate goal of email marketing is to obtain as many emails as possible from customers in order to expand the database and to continue targeting to these same people. People have become so deluded in this ...
Good Writing Matters
In case you haven’t noticed, Either/Or Media is big on good writing. The written word is the key component to any company’s marketing strategy. But why, then, are there so many companies out there using such atrocious writing for their website, marketing collateral and sales materials? No one likes bad writing. In fact, bad writing ...
Google Agrees with EOM: Quality Website Content Matters!
You may have heard us mentioning here and there about how important having quality, well written web copy on a website is. No? Well, we only have been lamenting about it blog after blog! You may turn your head away and scoff and think that we promote quality copy only because it is our job ...
Secrets to a Successful Small Business
As a small business ourselves, Either/Or Media relishes in helping other fellow small business owners thrive and flourish, especially in today’s economy. The common misconception is that too often we see small businesses tanking and going under as early as in their first year of launching. However, the truth is that small businesses are on ...
We Are Writing Experts!
At Either/Or Media, you may have seen us do a little bit of everything. Some days we are professional public relations agents, running around to our extensive list of contacts and finding ways to strategically place our clients in print. On other days you may find us in front of our Macs, furiously clicking away ...
Web Copy – What NOT To Do (continued!)
Welcome back to our “What Not to Do When Writing Web Content” series! Last time we discussed what we call “egotistical” copy—web content that boasts only what the company can do, its qualifications, principals and values. Basically, ineffective written content that bores readers and serves them no purpose in terms of what the company has ...
Web Copy – What NOT To Do!
Did we mention that web copy is crucial to the success of your website? Well-written, effective copy flags down search engines, engages audiences and overall makes a website read and look better. Poorly written content can actually diminish the credibility of a website and drive away readers and potential customers! Either/Or Media has been emphasizing ...
Good Website Content Matters
So you’ve got a visually alluring and functioning website with a solid structure, filled with pretty graphics and of course some paragraphs describing your business, carelessly thrown around on random pages. That is all you need to grab your audience’s attention, right? Wrong. Written content has a lot of impact on the quality of a ...
Ready to Blog? Get Started With These Tips!
Have we finally convinced you that a blog for your business is an absolute necessity? Great! Let’s get started, then. Blogging for your business, however, can’t just be another online journal where you can simply allow your stream of consciousness to flow freely without any censor. In fact, blogging is much more than that– it’s ...
Death of Blogging? Not yet!
We’ve said it before and we will stand by it with conviction: Keeping a blog is a great way to strategically market your business and work. We were shocked to read a recent online Forbes article that proclaimed the death of blogging. What? Say it ain’t so! We don’t believe it, and you shouldn’t either. ...
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