Jennifer // Posts published by Jennifer
Does Business Writing Have to Be Serious?
.gif&w=556&h=133&zc=1)
Comedy is a very subjective topic. Some people think Daniel Tosh is hilarious, others think he’s gone too far. Some like that comedian who uses the ventriloquist dolls; others, like this writer in particular, find it unpleasant, freaky and far from amusing. Lately, I’ve been seeing some amusing, well-written content, both in print and online, ...
The Secret to a Great Introduction
I admit it: I’m a snob when it comes to spelling, grammar and punctuation. As our resident fashion expert, Marcia Zigler asserts—what you wear communicates a great deal to the viewer. Think of your business writing as an introduction. If you are making an introduction online, in an email or even in a written letter, the ...
How Do You Know When You Need a Professional Copywriter?
Of course, my answer would be “If you need to ask, that means you’re very likely to need one now.” In today’s world, everyone and everything is jostling for your attention, whether it’s old-school techniques or new-fangled technology. Even our tried and true media is changing. Have you noticed, if you have TiVo or another ...
Branding Is Not Just a Logo, It’s You
I just had to post this. I have removed the person’s name to protect their guilt, but it’s too much of a good example not to post. Or rather, it’s a good example of the worst way to introduce yourself professionally to someone. This text is copied and pasted directly from an email sent to my ...
What’s the ROI on Blogging?
This is one we’ll have to answer with an example, as a company shouldn’t be looking at any form of social media in the same terms as “old-school” marketing campaigns. Think of all social media as part of your branding, or your online presence. You want to be able to control most, if not all, ...
Is Blogging Better For Your Website Than SEO?
We’ll start off by saying that we don’t know everything about SEO, and we know there definitely is some value to it. But if you’re going to spend money every month to promote online marketing and keep your website relevant, you should consider choosing blogging over SEO. Why? There are four main reasons: 1. Flexibility: SEO for ...
Does Good Writing Really Matter?
Let’s think about this for a minute…what do you actually do at your computer all day? Even if we make the obvious joke that you’re updating your status on Facebook, what are you doing? That keyboard does not hit its own keys. Yes, you’ve guessed it—you’re writing. So, even if what you’re writing isn’t the next ...
Either/Or Media Teaches Blogging at UCI
It’s official! Jennifer St. James, owner and creative director at Either/Or Media, has been hired to teach her favorite subject—blogging for businesses—at the UCI Extension Program in Spring 2012. The eight-week course will cover the ins and outs of business blogging, and at the end of the course, students will: Learn why blogging is so important to ...
Happy Birthday, Jorge Luis Borges!
The Google Doodle today celebrates the birthday of one of my favorite poets, and one of the most fun literary names to say. “Jorge Luis Borges” flows off the tongue so much better than “Shakespeare” or “Emily Dickinson”. Not that there’s anything wrong with their writing; far from it. One of my favorite works from the ...
LinkedIn Pulled a Facebook
And by that, yes, we mean privacy issues. And we had to find out about this problem—get this—via our LinkedIn Today weekly email that featured an article on Yahoo! about the situation! This is important information, folks, so read carefully. Do you want your face and name to be used to promote brands–without your permission? Well, ...
Stay in Touch
Keep track of Either or Media on all of your favorite social media sites.Copyright © 2011 Either/Or Media - All rights reserved. | Powered by Website Muscle.