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November, 2011  // Posts published in November, 2011

15 Nov Posted by Jennifer in Copywriting | Comments

Does Business Writing Have to Be Serious?

Does Business Writing Have to Be Serious?

Comedy is a very subjective topic. Some people think Daniel Tosh is hilarious, others think he’s gone too far. Some like that comedian who uses the ventriloquist dolls; others, like this writer in particular, find it unpleasant, freaky and far from amusing. Lately, I’ve been seeing some amusing, well-written content, both in print and online, ...

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The Secret to a Great Introduction

The Secret to a Great Introduction

I admit it: I’m a snob when it comes to spelling, grammar and punctuation. As our resident fashion expert, Marcia Zigler asserts—what you wear communicates a great deal to the viewer. Think of your business writing as an introduction. If you are making an introduction online, in an email or even in a written letter, ...

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