In a word: yes. How so, you may ask? How could a few mistakes in spelling on my website really matter?

First of all, let me ask you this: would you hand out a business card that had a word spelled wrong on it? What if it was your email address? Your potential contacts and clients wouldn’t be able to get in touch with you, and you’d look unprofessional.

What with all of the spam, unsolicited emails from African businessmen, computer viruses and schemes to hack into our bank accounts, online users have learned to beware of emails with noticeable spelling errors. If you have obvious spelling errors on your website, why do you think your visitors wouldn’t put you in that same category?

If you have an online store, the effect is much more noticeable, and much more dire. The BBC recently reported that spelling mistakes cause online retailers to lose millions in lost revenue. How did they figure this out? An enterprising young man surveyed a popular online retailer, and found that their sales doubled after a spelling error was corrected. Face it—would YOU give your credit card to a website with a simple word misspelled? I wouldn’t!

The bottom line is that even though we are in an ever-changing, constantly evolving world of technology, the old-school skills still reign supreme. Like spelling and grammar. Well-written content. Consistency and attention to detail. And that is what we offer here at Either/Or Media. Call us now to see how we can help you: 949.305.3223.

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