You may have heard us mentioning here and there about how important having quality, well written web copy on a website is. No? Well, we only have been lamenting about it blog after blog! You may turn your head away and scoff and think that we promote quality copy only because it is our job to do so, but in reality we truly believe that quality web copy is imperative to the success of your company’s online presence! And if you can’t take our word for it, look to the world’s largest search engine, Google, and see what they say about this important subject.
In recent months, Google launched a new algorithm that rewards websites that have quality website content. Basically, this new initiative lowers the rankings of low-quality websites on a search engine, while increases rankings for websites with “original content and information such as research, in-depth reports, thoughtful analysis and so on.” In a way, Google acts as the keeper of the land of the Internet, taking on a responsibility of maintaining what they call a “healthy web eco system.”
It makes perfect sense though, that websites with poorly written (or even worse, copied!) content and useless information should have lower rankings than sites with useful and quality content. Searchers therefore will be able to find better and more pertinent results, and companies with good content will be rewarded for their efforts.
And while anything code-related boggles our minds, we are experts with words, and can take care of the front end of things while Google’s algorithm magically sorts through the billions of websites and moves our clients websites to higher rankings. For more information about Google’s algorithm, please click here to read further.
If Google hasn’t convinced you yet, we don’t know what will! Need to boost your website’s rankings and get your business noticed? Either/Or Media can help you by writing stellar, original, useful and quality content for your website that will increase your site’s rankings. For a complimentary consultation, please call us today at (949) 305- 3223 or contact us via our online form here.
No related posts.
I was recommended this web site by my cousin. I am not sure whether this post is written by him as nobody else know such detailed about my trouble. You’re wonderful! Thanks!