May, 2011 // Posts published in May, 2011
Michael E. Gerber: Business Wunderkind at (almost) 75!
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I was introduced to Michael E. Gerber‘s work a few months ago by my good friend and colleague Sam Nelson, of Website Muscle. I read The E-Myth Revisited and was amazed—finally, here was the road map to running an effective, productive and profitable small business! Where had this been when I started Either/Or Media almost ...
We Are Writing Experts!
At Either/Or Media, you may have seen us do a little bit of everything. Some days we are professional public relations agents, running around to our extensive list of contacts and finding ways to strategically place our clients in print. On other days you may find us in front of our Macs, furiously clicking away ...
Web Copy – What NOT To Do (continued!)
Welcome back to our “What Not to Do When Writing Web Content” series! Last time we discussed what we call “egotistical” copy—web content that boasts only what the company can do, its qualifications, principals and values. Basically, ineffective written content that bores readers and serves them no purpose in terms of what the company has ...
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