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April, 2011  // Posts published in April, 2011

Web Copy – What NOT To Do!

Web Copy – What NOT To Do!

Did we mention that web copy is crucial to the success of your website? Well-written, effective copy flags down search engines, engages audiences and overall makes a website read and look better.  Poorly written content can actually diminish the credibility of a website and drive away readers and potential customers!  Either/Or Media has been emphasizing ...

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Good Website Content Matters

Good Website Content Matters

So you’ve got a visually alluring and functioning website with a solid structure, filled with pretty graphics and of course some paragraphs describing your business, carelessly thrown around on random pages.  That is all you need to grab your audience’s attention, right? Wrong.  Written content has a lot of impact on the quality of a ...

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