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March, 2011  // Posts published in March, 2011

Google, JC Penney and Black-Hat Search Engine Optimization

Google, JC Penney and Black-Hat Search Engine Optimization

There was a fascinating article last month in the New York Times’ Business section (thanks to my friend and colleague Julie Du Brow for pointing it out) that discussed “black hat” vs “white hat” search engine optimization, singling out JC Penney and BMW as two companies who have employed some underhanded tactics. A lot of ...

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11 Mar Posted by Chau in Blog Writing, Punctuation | Comments

Ready to Blog? Get Started With These Tips!

Ready to Blog? Get Started With These Tips!

Have we finally convinced you that a blog for your business is an absolute necessity? Great! Let’s get started, then. Blogging for your business, however, can’t just be another online journal where you can simply allow your stream of consciousness to flow freely without any censor.  In fact, blogging is much more than that– it’s ...

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02 Mar Posted by Chau in Blog Writing | Comments

Death of Blogging? Not yet!

Death of Blogging? Not yet!

We’ve said it before and we will stand by it with conviction: Keeping a blog is a great way to strategically market your business and work. We were shocked to read a recent online Forbes article that proclaimed the death of blogging. What?  Say it ain’t so! We don’t believe it, and you shouldn’t either.  ...

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